Domain Name Protection
Prepare Your Brand Against Cybersquatting
Protecting your well-established domain name is a part of the responsibilities that fall on you as soon as you have bought one on your own. Domain squatting is a danger that all brands confront and every brand needs to take proactive attempts to keep their Domain safe.
There are many methods by which the hazard can be taken care of. No matter the method adopted, the initial step is to identify the various sorts of cybersquatting. This is bound to get you closer to figuring out all of the ways you can keep your domain name shielded. While the threat of cybersquatting does exist all over the world, the inconsistencies from the trademarks abroad make the international threat of domain even more hazardous.
International Threat Of Cybersquatting
Taking care your brand is a massive responsibility that will need your 100% efforts on all fronts. Ensuring the portfolio of your own brand is protected is an extra effort you’ll need to put in. In countries like the US, the laws against cybersquatting are put beyond the rules of the trademark. The rules are stringent and even take into consideration whether the domain name was registered in bad faith.
Cybersquatting cases in the USA require that you demonstrate certain facts before the situation can be taken forward. Here are a few to mention.
- Trademark rights will need to be on your name
- The cybersquatter has no legal right on the signature.
- The registration had been made in bad faith.
These cases have been gathering a lot of attention as it’s the American manufacturers that are being targeted here. This problem has come about because China permits a first come first serve basis for brand domain rights. Whoever is able to secure the trademark under’.cn’ is able to eliminate it.
In cases where the cybersquatter has managed to obtain a trademark in another state, the instance is hard to fight abroad. The complaint will go to the court and you’ll have to incur large legal fees to recover the domain. Besides this complication, there are even scenarios where the cybersquatter is tough to track down as he/she may be operating under an alias.
How You Can Protect Yourself From Cybersquatting
Cybersquatting is when someone registers a domain name that’s similar to an already popularized product, manufacturer or company. It is then sold to gain profits from the high SEO position they manage to remain at. There are lots of cases where people fall prey to cybersquatting and shed a great deal of money in the process.
However high the risk may seem, there are lots of methods by which precautions can be taken to protect both your reputation and your domain name. Listed below are a couple of the best practices that can ensure that you don’t fall prey to domain hijackers.
- Registering Your Trademark
One of the first things you need to do is to register your signature as it ensures that you have the rights to be the proprietor. It entitles you to use it and prove that it has been registered with Trademark Clearinghouse. In case you haven’t already done that and have a cybersquatter at hand, it is possible to still receive your domain name back.
You need to file a URS (Uniform Rapid Suspension) complaint to show that this violation has occurred. There is a protocol followed by the registrars for UDRP (Uniform Domain Name Dispute Resolution) to protect your trademark.
- Registration of Multiple Variations of The Domain Name
Among the most typical sorts of cybersquatting is known as typosquatting, where common misspellings of the brand name are utilized into the cybersquatters advantage. This may even end up costing you whether it works. These misspelled domains are used to trap your brand’s customers and unleash pop-ups and malware on them.
The best method to deal with this is to register your domain name across multiple spellings. Plural, singular, hyphenated are a few versions that you should not miss. Acronyms are also a frequent trap that should not be overlooked.
- Registering Several Extensions
There are lots of extensions that are available out there. Few popular ones such as’.net’,”.org’,”.com’ etc, should all be covered for your domain. This will ensure no one else may register your domain name under a different extension and misuse it. Also, registering your domain name under significant country code extensions is another way of defending yourself from global cybersquatting. You are able to register to get an extension at sites like Shopify.
Protect Your Brand From Cybersquatters
Cybersquatting has become an increasing concern over the last couple of years. It is necessary to understand all the ways in which your domain name can be poached to choose the right preventative steps. You will need to be aware of the most effective ways to safeguard your domain name and implement them to become a target.